Download Ambush Marketing in Sports (Routledge Sports Marketing) by Gerd Nufer PDF

By Gerd Nufer

Ambush advertising is a method wherein an organization or employer makes use of their advertising communications to affiliate themselves with an occasion with out being an respectable sponsor or accredited associate or licensee. It has turn into a specific crisis within the advertising and marketing of significant activities occasions, with foreign sponsorship and branding homes worthy many hundreds of thousands of greenbacks. Ambush advertising in Sports is the 1st ebook to supply finished research of the theoretical and useful implications of ambush advertising.

Drawing on state-of-the-art empirical study information, the ebook outlines an leading edge version for knowing ambush advertising and marketing and provides useful recommendation for all stakeholders, from sponsors and occasion organisers to media corporations. The publication examines the possibilities and the hazards of ambush advertising and marketing, assesses the criminal, moral and enterprise dimensions, and gives recommendation for combating ambush advertising in various contexts. totally supported all through with examples and circumstances from significant foreign activities occasions, resembling the FIFA international Cup and the Olympic video games, this booklet is necessary examining for any scholar, researcher or practitioner with an curiosity in activity advertising, recreation enterprise or occasion administration.

Show description

Read Online or Download Ambush Marketing in Sports (Routledge Sports Marketing) PDF

Similar marketing & sales books

Firmenpräsentation im Internet: Grundlagen für die Planung von Internetpräsenzen kleiner und mittelständischer Unternehmen (German Edition)

Kleine und mittelständische Unternehmen erkennen zunehmend Chancen und Nutzen des Internets und einer eigenen Internetpräsenz. Fragen stellen sich oft bei Realisierung und Möglichkeiten, die das Medium net bietet. Aufgrund jahrelanger Erfahrung im Internet-Marketing, hat der Autor in diesem Buch die hierzu notwendigen Informationen gesammelt und in kürzestmöglicher shape aufbereitet.

The Internet as a Device for Market Research

Seminar paper from the 12 months 2010 within the topic company economics - advertising and marketing, company conversation, CRM, industry examine, Social Media, grade: 1,3, AKAD college of technologies Pinneberg, path: marketplace study, language: English, summary: businesses continually need to make judgements in regards to the services and products they provide.

The CIM Student's Practice and Revision Book: CIM Professional Diploma in Marketing

Supplementing the CIM Workbook sequence, this examination perform package has a financial institution of extra inquiries to assist you specialize in employing your wisdom to passing the examination. it's excellent for self sustaining research or tutored revision classes, assisting you to arrange with self belief for examination day. This equipment appears to be like at all the matters in the degree point giving examples of other codecs of questions.

Aktionismus!: Aktionen in der Unternehmenskommunikation (German Edition)

Im Grundrauschen der Massenkommunikation gehen Werbebotschaften häufig in der ständigen Reizüberflutung unter. Für flächendeckende Werbekonzepte fehlt vielen Verantwortlichen überdies längst der Etat. Unternehmen können sich nur mit ausgefallenen neuen Methoden Gehör verschaffen. Dazu kommt seit Mitte des 20.

Additional info for Ambush Marketing in Sports (Routledge Sports Marketing)

Example text

Download PDF sample

Rated 4.09 of 5 – based on 36 votes

Categories: Marketing Sales